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Creating Characters – Off The Shelf or Do It Yourself?

1) Winston Wolf There’s currently an interesting episode of Marketing Week’s podcast, Marketing That Matters, in which they talk to the creators of Direct Line’s ‘Fixer’ adverts. You know the ones, with Harvey Keitel reprising his Winston Wolf (or Wolfe, the Internet doesn’t really know) character from Pulp Fiction – the ultimate guy to fix …

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