Help For Frustrated Sitcom Writers: How Sitcoms Are Different to Adverts

1) It’s Not My Fault In the advert world, characters have problems. Those problems are solved by products or services. The end. In sitcom land, characters have problems. Those problems are NOT solved by products or services. The person still has a problem – themselves. In adverts, flawed people are in trouble. Sensible, happy people […]

Characters – Off The Shelf or Do It Yourself? 3) Jeremy from Peep Show and Tim from The Office

It’s easier to have a character that represents what you DON’T want than what you DO want. Sitcom characters, because they’re flawed and represent an imperfect life, are useful because they’re relatable. We’re all flawed. We’re all a mess. The solution to that flaw in a sitcom (or in real life) is self-awareness. Knowing that […]

Characters – Off The Shelf or Do It Yourself? 2) Chabuddy G

The case for using a ready-made character from the world of sitcom is given a big boost by a number of adverts using People Just Do Nothing’s street trader entrepreneur ‘Dhal Boy’ Chabuddy G. So we have five episodes: The One With The Nike Trainers The One With The GQ Cover The One With The […]

Creating Characters – Off The Shelf or Do It Yourself?

1) Winston Wolf There’s currently an interesting episode of Marketing Week’s podcast, Marketing That Matters, in which they talk to the creators of Direct Line’s ‘Fixer’ adverts. You know the ones, with Harvey Keitel reprising his Winston Wolf (or Wolfe, the Internet doesn’t really know) character from Pulp Fiction – the ultimate guy to fix […]

You Klarna not Be Serious!

I Wish I’d Bought It With Klarna Ok, so this isn’t strictly sitcom territory, but it looks as though it could be, so here goes. Celeste Barber, the Queen of Instagram, famous for recreating Insta poses, has done three one-minute episodes of a spoof consumer-rights show for Swedish bank Klarna. If you didn’t know, and […]

Two Sitcom Staples: The Odd Couple… And the Sofa (Again)

Elvie follows the lead of Rick and Morty and Apple and Onion while Sofology’s Owen Wilson is back to doing what he does best… nothing (in the nicest possible way). Tech company Elvie have taken the problem of a leaky bladder head on with their three-episode animated campaign, creating a girl-next-door in Bobo and her […]

Three Sitcom Staples – Family, Character and… the Sofa

Three sitcom staples have made their appearance recently in adverts for McCain, Go Compare and DFS. While two of these are aren’t varying from their usual territory, one of them is, and that reinforces the importance of strong, recognisable characters. McCain have made a name for themselves for nailing their colours firmly to the mast […]

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