It’s nearly the fourth Thursday in November, which means nothing to us in the UK, apart from it’s the day before Black Friday. Even though Black Friday is the biggest shopping day of the year, it doesn’t get much of an advert break because of the special Christmas campaigns. In the US, for some Thanksgiving …
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Help For Frustrated Sitcom Writers: How Sitcoms Are Different to Adverts
1) It’s Not My Fault In the advert world, characters have problems. Those problems are solved by products or services. The end. In sitcom land, characters have problems. Those problems are NOT solved by products or services. The person still has a problem – themselves. In adverts, flawed people are in trouble. Sensible, happy people …
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Sitcom in Advertising 