It’s nearly the fourth Thursday in November, which means nothing to us in the UK, apart from it’s the day before Black Friday. Even though Black Friday is the biggest shopping day of the year, it doesn’t get much of an advert break because of the special Christmas campaigns. In the US, for some Thanksgiving …
Tag Archives: #creativity
Help For Frustrated Sitcom Writers: How Sitcoms Are Different to Adverts
1) It’s Not My Fault In the advert world, characters have problems. Those problems are solved by products or services. The end. In sitcom land, characters have problems. Those problems are NOT solved by products or services. The person still has a problem – themselves. In adverts, flawed people are in trouble. Sensible, happy people …
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Characters – Off The Shelf or Do It Yourself? 3) Jeremy from Peep Show and Tim from The Office
It’s easier to have a character that represents what you DON’T want than what you DO want. Sitcom characters, because they’re flawed and represent an imperfect life, are useful because they’re relatable. We’re all flawed. We’re all a mess. The solution to that flaw in a sitcom (or in real life) is self-awareness. Knowing that …
Characters – Off The Shelf or Do It Yourself? 2) Chabuddy G
The case for using a ready-made character from the world of sitcom is given a big boost by a number of adverts using People Just Do Nothing’s street trader entrepreneur ‘Dhal Boy’ Chabuddy G. So we have five episodes: The One With The Nike Trainers The One With The GQ Cover The One With The …
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Sitcom in Advertising 