Sitcom tropes and conventions for creatives
The case for using a ready-made character from the world of sitcom is given a big boost by a number of adverts using People Just Do Nothing’s street trader entrepreneur ‘Dhal Boy’ Chabuddy G. So we have five episodes: The One With The Nike Trainers The One With The GQ Cover The One With The …
Continue reading “Characters – Off The Shelf or Do It Yourself? 2) Chabuddy G”
I Wish I’d Bought It With Klarna Ok, so this isn’t strictly sitcom territory, but it looks as though it could be, so here goes. Celeste Barber, the Queen of Instagram, famous for recreating Insta poses, has done three one-minute episodes of a spoof consumer-rights show for Swedish bank Klarna. If you didn’t know, and …
Three sitcom staples have made their appearance recently in adverts for McCain, Go Compare and DFS. While two of these are aren’t varying from their usual territory, one of them is, and that reinforces the importance of strong, recognisable characters. McCain have made a name for themselves for nailing their colours firmly to the mast …
Continue reading “Three Sitcom Staples – Family, Character and… the Sofa”
Sitcom in Advertising