Sitcom tropes and conventions for creatives
Three sitcom staples have made their appearance recently in adverts for McCain, Go Compare and DFS. While two of these are aren’t varying from their usual territory, one of them is, and that reinforces the importance of strong, recognisable characters. McCain have made a name for themselves for nailing their colours firmly to the mast …
Continue reading “Three Sitcom Staples – Family, Character and… the Sofa”
Why the Philadelphia Advert Should Have Been Banned – And It’s Not Why You Think Mondelez UK, the makers of Philadelphia cheese, have been hauled across the ASA’s coals today because they’ve breached the new gender stereotyping code, which, according to Jess Tye, the ASA’s investigations officer, can cause “real world harm.” The advert itself …
The latest sitcom character to step over into advert land is People Just Do Nothing’s ultrapreneur Chabuddy G, played by Asim Chaudhry, who fronts Pepsi Max’s Taste Challenge for 2019. The Advert This is a three-minute piece for social media, and the intro starts with some jump cuts of Chabuddy G introducing himself as ‘the …
Fans of the galactic gallivanters – Lister, Rimmer, Kryten and Cat – will have been delighted to see their lovable zeroes taking centre stage in the latest AA advert, Stellar Rescue. See what they did there… The Advert We open with an external establishing shot of the crew’s vehicle, Starbug, which coughs, splutters and won’t …
Sitcom in Advertising